Julietta, a brand founded in 2021 in Brooklyn, New York, draws inspiration from 90s fashion icons Lacroix and Schiaparelli. The brand focuses on sculptural, retro-style jewelry design, skillfully blending vintage charm with modern aesthetics to create fashionable and distinctive pieces that balance trendy elements with craftsmanship.
The brand’s SS2024 theme, “A Deep-Dive into Julietta’s Grandmother’s Jewelry Box,” pays homage to the designer’s family traditions and jewelry history. Inspired by the designer’s grandmother’s jewelry box, the collection aims to reinterpret and fuse past and present fashion elements. It revisits vintage motifs like hearts and stars, incorporates materials such as crystals and pearls, and employs bright, lively colors. T
he collection uses artistic techniques like enamel work, handcrafting, and Le Splash to convey the light-hearted and joyful atmosphere of spring and summer.
01
Silver Series
The silver series showcases a mesmerizing interplay between crystals and silver, creating an ethereal sheen. Pearls add a delicate texture, organically combined with heart, star, and geometric elements. Crystals are densely set in a net-like pattern, decorating the entire piece. The result is a simple yet layered design.
02
Gold Series
This series features the lustrous texture of crystals and gold-plated brass. Stars and hearts serve as the main thematic elements, symbolizing romance and elegance. The pieces are adorned with resin pearls that mimic natural textures, set to recreate a tactile effect. The designs are clean and graceful, emphasizing a refined texture.
03
Red Series
The red series combines vintage-inspired red enamel with heart and star motifs, along with textured surface designs. It highlights the fusion of retro sensibility and romantic elements, exuding a nostalgic yet distinctive charm.
This series interprets young people’s current affinity for vintage aesthetics, with the use of color and elements symbolizing a romantic pursuit of the past.
04
Black Series
This series features 80s retro-style black enamel. The clean, bold black and white primary colors combined with glossy textures evoke the glamour of nightclubs. Highly tech-inspired elements cleverly interpret romance. Smooth, shiny black enamel without texture is paired with decoratively designed resin pearls, resulting in fashionable and avant-garde retro designs.
05
Vibrant Ocean
This series showcases dazzling fluorescent colors that blend like a rich canvas. It employs the Le Splash hand-painted artistic style, using ocean elements to express a fashionable and wild aesthetic. The colorful pieces incorporate fine handcrafting, perfectly interpreting young people’s current preference for artistic jewelry.
Vintage Glamour Reborn: Julietta’s Sculptural Jewels Dazzle New York’s Fashion Scene
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