MAM: Redefining Jewelry with Exquisite Fingertip Masterpieces from Spain

What new innovations can be seen in jewelry accessories? Spanish designer brand MAM has the answer.

On the brand’s official website, you’ll find a series called “Make Up.” Metal pieces form graceful curves, accenting eyeshadow, eyeliner, and highlighter positions. Paired with models sporting silver-toned hairstyles, these pieces exude a futuristic, tech-savvy vibe. The hypoallergenic 24K gold and rhodium plating provide maximum skin protection, ensuring both aesthetics and safety.

There are also headbands adorned with cascading delicate chains, and earrings with curves extending to the bridge of the nose. Each piece leaves you amazed at how jewelry can be worn in such innovative ways, brimming with avant-garde experimentation.

However, MAM is far from blindly pursuing uniqueness for shock value. The inherent artistic quality of the Spanish creators ensures that the brand never compromises on design and quality. The metal is smooth and fluid, with every curve and turn precisely adjusted. When worn, these pieces perfectly conform to the wearer’s bone structure, never feeling awkward or out of place.

The skin-friendly materials primarily consist of 925 silver plating, 18K gold plating, 24K gold plating, and rhodium plating. These hypoallergenic options are safer, while also offering excellent hardness and luster, withstanding daily exposure to water and minor impacts.

If you find MAM too avant-garde or challenging for everyday wear, BELONGS now offers uniquely wearable fingertip rings and knuckle rings. These subtle pieces can still dazzle at a moment’s notice.

Rings are hailed as the most self-indulgent accessory because you can admire them with just a glance down. But have you ever considered wearing a ring on your nail?

Indeed, nail art rarely leaves women’s nails “vacant,” with techniques like rhinestone application and intricate designs constantly evolving. However, these processes can be costly, time-consuming, and potentially weaken nails. Why not try selecting a “ring” for your nail? Simply put it on before leaving home for a unique, unconventional beauty statement.

This niche category often faces criticism in terms of design and craftsmanship. Some argue that they’re too unique for daily commute wear, or that poor craftsmanship hinders finger movement. MAM, however, manages to maintain uniqueness while preserving elegance and refinement.

MAM’s fingertip rings avoid exaggerated or complex designs, focusing instead on minimalist lines complemented by small geometric shapes. Even when depicting intricate subjects like flowers or butterflies, their artistic prowess simplifies these complex forms, truly transforming them into stunning fingertip accessories.

Let’s start with the delicate and petite “basic styles” that will make you fall in love with fingertip rings at first experience. A thin band adorned with a smooth gold bead at the fingertip effortlessly captures an elegant feminine charm.

Want something bolder and more eye-catching? The 18K gold-plated design features a lightweight, full-curved, and smooth-edged nail shape that fits perfectly on the fingertip. Without nail polish, the hollow design instantly achieves a striking look; with fresh nail art, the breathable circular shape reveals a touch of color, making it both unique and clever.

The semi-open design allows for slight size adjustment, suitable for fingers of various thicknesses, making it easy to wear.

There’s also a silver option available, offering a more neutral, cool, and crisp look.

Want something more playful? Pluck a daisy with an 18K gold-plated center and 925 silver-plated petals, blooming at your fingertip. It’s a truly fashionable piece that’s unforgettable at first glance.

The open ring band is very thin, almost invisible when worn, allowing the flower to appear more pure. Moreover, it doesn’t interfere with wearing any other rings and won’t hinder daily use of keyboards or smartphones.

Love all the styles and can’t decide? Why not go for the set? No need to worry about matching; wear one for commuting and fill your hands when going out for maximum sophistication. The 18K gold-plated set comes with yellow sandstone beads and small gold beads, with curves and circles seemingly connecting an entire romantic mini-universe.

The 925 silver-plated set is paired with white quartz, green fluorite, and small silver beads, exuding a fresh summer vibe. Mix and match as you please; it’s stylish no matter how you wear them.

Knuckle rings are not as niche as fingertip rings, but they are more delicate and lightweight than traditional rings. Worn between finger joints, they offer a multi-layered and stackable appeal that’s both fun and fashionable. However, because they need to fit snugly between joints, they pose a particular challenge in terms of design and craftsmanship to ensure free finger movement when worn.

This trend has long been popular among Western celebrities. “Businesswoman” Rihanna, for instance, wore a handful of these rings in her beauty product campaign photoshoot – proving they’re indeed much more unique than ordinary rings.

MAM has managed to infuse these distinctive pieces with an elegant flair. Beyond innovative designs, they’ve intentionally incorporated tassel chains, creating a shimmering effect as the hand moves, exuding both softness and sensuality.

Moreover, these pieces are more suitable for daily wear, with no pressure for commuting. A translucent white quartz adorns the center of the ring, complemented by a delicate chain. This creates a subtle sparkle with every gesture, making it infinitely more beautiful than conventional rings.

Seeking a softer, more graceful look? Try the double-layer tassel chain. Made with clean, crisp 925 silver plating and smooth, refined joints, it offers a dazzling play of light from the soft chains without compromising comfort.

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You can likely sense MAM’s philosophy: “No rules, completely changing the way people wear accessories.” Founders Antia Tirado and Jordi Enrique Albert express it this way: “Our gender-neutral pieces offer people creative freedom, allowing them to personalize their style and discover their own individuality.”

Since its establishment in 2014, MAM has continuously pushed the boundaries of accessory wear. Rings have evolved from connecting with bracelets to linking fingers, then to knuckle rings, and now they’ve been elevated to become nail-adorning fingertip rings. What seems like small changes have, in fact, brought about new heights of beauty.

For instance, the popular ear cuffs mainly decorate the helix, but MAM takes an unconventional approach. By altering the direction and flow of curves, they’ve created “new” accessories that make people exclaim, “Wow, I never thought it could be done this way!”

Even their hair accessories are unconventional. If not innovating in form, they’re stirring things up in content. These styles are suitable for office workers, yet they’re eye-catching and viral-worthy pieces that everyone wants a link to.

Stereotypes and “should be’s” are MAM’s greatest fears. The brand name itself is an acronym for Move, Art, and Mission. Beyond aesthetics and dynamism, they have a mission to rewrite rules and redefine norms. MAM was destined from birth to take the road less traveled.

Yet, you can’t simply define MAM as “avant-garde” or difficult to wear. Art and aesthetics are equally ingrained in the brand’s DNA. Antia and Jordi’s innovations and transformations are built upon a solid foundation. Most notably, regardless of how unconventional the form may be, the exuded aura is consistently minimalist and high-end, without losing elegance and timelessness.

This is closely related to MAM’s masterful use of lines. Even the most complex forms are brought to life with just a few flowing, natural strokes. No further embellishment is needed; these lines develop a life of their own, dancing in harmony with your body.

Balancing detail with eye-catching appeal, simplicity with restraint, impact with design sensibility – minimalist art is truly challenging without some skill, and MAM has clearly mastered it. In Antia and Jordi’s interpretation, whether it’s crisp geometric shapes, intricate butterflies and daisies, or even overused heart motifs, they all exude a unique and exceptionally fashionable vibe.

The high-end, classic feel is also closely tied to exquisite craftsmanship and materials. Premium recycled materials plated with 925 silver, 18K gold, or 24K gold stand up to scrutiny in both texture and wearability. Each piece of jewelry is stamped with the brand logo, reflecting their pursuit of impeccable quality.

It’s hard not to fall in love with MAM, because it’s not just about satisfying your curiosity or wearing an avant-garde piece of jewelry. It’s about accompanying you, never stopping your steps in daring to try new things. As Jordi says, “Antia is never afraid to try new and different things, and we hope you’re the same.”

MAM continually pushes the boundaries of jewelry design. The Flow Chain series ring and bracelet set is particularly interesting. Inspired by the curves of a moving human body, it combines tassel chains with fixed circular rings. The former is soft, the latter is bold, and together they create an alternative beauty that balances strength and softness.

When worn, it creates constant sparkle, with the soft chains of the ring and bracelet dancing and shimmering with every movement. This piece comes in left and right versions, and BELONGS has specifically chosen the left-hand version for easier wear.

The 925 silver-plated version has a cooler feel, particularly suitable for androgynous looks. It’s perfect for music festivals and other events where you want to stand out and be fashionable.

When it comes to expressing style and personality, ear cuffs are a must-have. A single intertwining curve “draws” out coolness, while a pearl adds a touch of sophistication and elegance.

The silver version has even been worn by Gigi Hadid. You can mix and match it with other earrings and studs for layering – just like Gigi did.

Paired with white quartz, it exudes a more casual vibe. The semi-transparent texture creates a soft halo, perfectly fitting the ear’s concha, making it very easy to wear.

Want to add a touch of sensuality to your ear cuff? A delicate tubular snake chain can do the trick: from the ear cartilage to the jawline, down to the collarbone – all the most beautiful parts of a woman, subtly alluring.

The main and secondary ear cuffs are lightweight. The end of the long chain features a small pendant with the brand logo, giving the chain more drape. It looks great with both long and short hair, offering ear jewelry joy even for those without piercings.

ar cuffs with fine, soft curtain-like tassels add playfulness to sensuality. The main and secondary pieces have auxiliary components at the back, so they wrap around the entire ear, making them more stable and lighter. You can move freely, feeling the chains’ vibrant brilliance. It’s worth noting that many of MAM’s ear pieces are designed specifically for left or right ears, so be sure to wear them correctly!

MAM: Redefining Jewelry with Exquisite Fingertip Masterpieces from Spain

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