Tiffany & Co. officially launched its new advertising campaign “With Love, Since 1837” in March. The campaign draws inspiration from Gene Moore, the legendary window designer who profoundly influenced Tiffany’s window displays.
It narrates the touching, untold stories behind the brand’s classic jewelry collections. The campaign was directed by award-winning photographer and director Dan Tobin Smith, who reimagined Gene Moore’s window creations with a modern perspective.
The Tiffany Lock collection is inspired by a gold padlock brooch designed by Tiffany in 1883 for a loving couple. Everyday objects are transformed into profound symbols through Tiffany’s pure and simple lines. The Lock collection embodies the deep meaning of “guarding the precious and protecting the beloved,” interpreting love’s enduring protection.
The Tiffany Knot collection, inspired by a rope design from 1889, is both intricate and elegant, soft yet powerful. It carries significant emotional attachment, symbolizing the resilient bonds of love.
The Jean Schlumberger by Tiffany collection features the iconic Sixteen Stone design, a classic piece created by legendary designer Jean Schlumberger in 1959. Inspired by his childhood memories near his father’s loom, Schlumberger ingeniously connected 16 brilliant diamonds with interwoven elements resembling fabric textures.
This design showcases stunning creativity and craftsmanship. Today, this thread of love continues to weave a broader tapestry, conveying love’s gentle nurturing.
The Tiffany T collection, born in 1975, features the classic “T” design as a tribute to the modern metropolis. The brand’s founder, Charles Lewis Tiffany, once called it the City of Dreams, where anyone could find their moment to shine. The “T” design embodies this steadfast belief, symbolizing love’s infinite possibilities.
Love Forged in 1837: Tiffany & Co.’s Iconic Jewelry Collections Unveiled
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