Fashion enthusiasts have noticed a significant increase in the appearance of Loro Piana bags among celebrities and high-society figures in recent years. Surprisingly, these logo-free bags have become incredibly popular, with demand soaring to unexpected heights.
Most people are familiar with or have been coveting Loro Piana’s Extra Bag or Pocket, which are praised for their minimalist design, clean lines, and versatility in pairing with various outfits.
However, I predict that Loro Piana’s true bag icon has just emerged.
I’m referring to the newly launched Loom handbag from their autumn/winter collection. Although it has only been on sale for a short time, it has already secured its position as the season’s top bag.
I first noticed this handbag during Loro Piana’s preview earlier this year, and I was immediately drawn to its color scheme and material usage. When I saw it again recently, I couldn’t help but admire Loro Piana’s talent for choosing the perfect ambassadors for their bags.
The celebrities currently showcasing this bag all share a matching elegance and strength, including Zhu Zhu, Liu Shishi, Chang Chun-ning, Lin Yichen, Li Qin, and He Mengya. They all embody a gentle yet powerful presence.
After seeing these women carrying the Loom, it’s easy to understand why social media has dubbed it the “leading lady bag.” Large bags have been trending for the past couple of years, often associated with enhancing a “strong female lead” aura. The Loom handbag, with its clean lines and imposing silhouette, effortlessly conveys the perfect balance of strength and grace that characterizes a leading lady, along with the pursuit of living each moment comfortably and elegantly.
Now, let’s delve into the bag itself.
This simple and elegant bag style aligns perfectly with current consumer preferences, as it’s suitable for both work and personal occasions like dates or photoshoots. In other words, it has a business-like quality without being overly serious, maintaining Loro Piana’s signature serene ambiance.
Observant readers will notice the sophisticated metal bar on the bag’s flap, inspired by the appearance of fabric passing through a loom’s roller.
As many know, Loro Piana’s century-old expertise in textiles remains the foundation of the brand’s identity.
Choosing this bag to showcase the brand’s philosophy, history, and craftsmanship demonstrates Loro Piana’s high expectations for this piece.
The materials used are equally impressive. The combination of linen and high-quality calfskin exudes a beautiful texture even from afar.
The Loom Bag’s fluid lines and minimalist design are evident, offering both spaciousness and style. True to Loro Piana’s understated aesthetic, the bag bears no visible logo. Instead, a small golden lock engraved with Loro Piana’s initials adorns the front, adding a touch of refinement to its casual elegance.
Loro Piana has clearly aimed for timeless appeal in their color choices. All 12 color options exude sophistication.
In addition to the relaxed linen-leather combination, there’s also a more “luxurious” full-leather version.
When I tried the bag, I was pleasantly surprised. Although I wore the same outfit, the linen-leather version felt more relaxed, perfect for vacations, while the full-leather version appeared more polished, suitable for work and formal occasions.
Another detail that instantly increased my appreciation for this bag was its weight. Many luxury brands have been rushing to release large bags, but many are quite heavy. Despite their high quality, they quickly become tiring to carry, making them less likely to be my first choice when going out.
I had prepared myself for the Loom to be heavy, but I was immediately struck by how light it was. Even the full-leather version is very lightweight, and the mixed-material version is even lighter, making it comfortable to carry all day.
The leather quality is excellent – solid and smooth to the touch.
The bag’s size is also very practical, able to fit everything needed for a short trip. It comes with a detachable inner pouch, perfect for organizing small items like documents and coins.
After understanding this bag, it’s clear why it’s called the “leading lady bag.”
Its minimalist yet high-quality design, along with its practicality on various levels, truly meets all the requirements a leading lady might have for a bag.
The simple, elegant shape and large capacity make it suitable for various scenarios and outfits. When closed, the flap gives it a structured, modern look; when open, it appears more relaxed. It can easily accommodate different styles, adding another iconic bag to Loro Piana’s collection!
If I were to make a recommendation, I would choose the linen-leather combination version.
The blend of linen and leather maintains a light, relaxed feel while preserving Loro Piana’s elegant sophistication. It’s distinctive when carried, enduring in style, and unlikely to go out of fashion.
However, it does have a downside. The relaxed nature of the linen-leather version might appear too “airy” for autumn and winter seasons.
For those seeking a versatile color suitable for year-round use, white and elephant grey are top choices. White exudes a gentle sophistication, while elephant grey carries its own presence. Both are neutral colors that are hard to go wrong with.
Typically, when discussing bags, black as a classic color might be mentioned in passing. However, the black Loom Bag deserves special attention. Its white contrast stitching not only maximizes its modern appeal but also makes it more unique and recognizable. It subtly references Loro Piana’s weaving craftsmanship.
The name “Loom” itself is derived from the ancient equipment Loro Piana uses to transform fibers into fabric. The craftsmanship of this bag showcases Loro Piana’s expertise.
The linen fabric is woven thread by thread, with every 100 meters of material requiring 5 hours of work. Italian master artisans with 40 years of experience then hand-craft each bag, from gently hammering the edges to hand-painting the trim and stitching the body. This meticulous process ensures the Loom’s timeless quality.
Other color options are available for customers to choose from according to their preferences.
In summary, this bag has already secured its position as the “bag king” and is indeed very popular.
However, Loro Piana’s efforts this year extend beyond just this bag. They’ve updated their classic styles with new “skins” to capture more sales!
Loro Piana’s current high demand isn’t driven by aggressive marketing or celebrity endorsements, but by their consistently minimalist designs. Even their lunchbox bag has been updated with a more relaxed, vacation-friendly woven leather exterior. Beyond being fashionable, it seems to convey a relaxed and tranquil lifestyle.
Personally, I’m particularly fond of these two “Snow White” versions.
Made from first-shear wool and ostrich leather respectively, their warm-toned cream white color exudes luxury. Whether carried by hand or worn crossbody, they effortlessly showcase one’s status and wealth.
The ostrich leather version, in particular, already has a waiting list at boutiques.
Additionally, this season features a bag that’s quietly climbing the ranks.
The consistently popular but low-key Bale handbag has been updated with new colors perfect for autumn and winter. The warm brown and cream white combination creates an ambiance specific to these seasons, effortlessly complementing coats or trench coats.
Those familiar with Loro Piana know that the brand has always relied on quality and design to emphasize its brand DNA, rather than using monograms or prominent logos.
This may seem like a “slow” approach, but it’s the only way to consistently win consumers’ hearts in the long run.
After all, we’ve outgrown the phase of chasing conspicuous logos. Loro Piana’s decades-long commitment to providing a sense of comfort from the inside out is truly what resonates with people.
Loro Piana’s New ‘It Bag’ Flies Off the Shelves: Why the Loom Handbag is the Season’s Must-Have
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