From Bullied Sweetheart to Pop Queen: How Taylor Swift’s Jewelry Choices Shaped Her Rise to Stardom

Taylor Swift reached her pinnacle moment in 2023: she was named Time’s Person of the Year, and her 2023 world tour “The Eras Tour” set a new record for the highest-grossing tour in history with 60 shows and $2.2 billion in ticket sales. American media even coined a new term: “Swiftonomics.”

How did this “indie darling” who debuted with niche country music and was bullied by big names like Kanye West transform into a “revenge-driven protagonist”? The secret is that her jewelry has played a significant role, becoming one of the fans’ favorite choices to emulate.

Taylor Swift named Time's Person of the Year 2023
Taylor Swift named Time’s Person of the Year 2023

Taylor Swift is a musician, winner of 12 Grammy Awards, 23 Billboard Music Awards, and 40 American Music Awards. She’s the first woman to appear on Time’s cover three times and the artist with the highest album sales in the past decade… Her achievements are enough to make her stand out in the music industry.

But can you imagine? This Taylor Swift once experienced bullying, framing, and large-scale cyberbullying from some dominant singers in the Western music scene. In 2009, Swift won the VMA Best Female Video award, but Kanye West grabbed the microphone from her, saying, “Beyoncé had one of the best videos of all time.”

In 2016, Kanye insulted Swift in a new song and even included a “Swift doll” in the MV. Afterwards, he and Kim Kardashian fabricated a recording claiming they had Swift’s consent. This left Swift defenseless, and the phrase “Taylor Swift is over” topped various platform rankings. It wasn’t until 2020 that evidence was found to clear her name.

But Swift has already transformed from that well-behaved girl who stood on stage at a loss, wanting to reflect and correct herself for any criticism, into a truly strong and independent woman. She knows what she wants and uses music as her weapon to fight back and defend her dignity. There’s no need to seek others’ approval; she only needs to do her best and become the protagonist of her own life.

Concert movie poster
Concert movie poster

Therefore, Swift pays special attention to her MVs, as she believes they are an extension of her music and a direct, concrete expression. In these “short films,” she always appears in exaggerated, dramatic styles, striving to fully accentuate the atmosphere of the music and showcase the emotions contained in the songs.

Taylor Swift performing "Look What You Made Me Do" during her 2023 "The Eras Tour" world tour, receiving cheers from fans
Taylor Swift performing “Look What You Made Me Do” during her 2023 “The Eras Tour” world tour, receiving cheers from fans

So, in the MV for “Look What You Made Me Do,” she sang her counterattack. She adorned herself with Neil Lane’s dazzling diamonds and armed herself with Bulgari’s Serpenti collection, responding to various rumors and cyberbullying word by word. At the end of the song, she bid farewell to her past self, announcing the rebirth of a new Taylor Swift.

Who could forget Swift in a red dress entwined with serpents? Her anger and persistence make us believe in the rise of female power. Just as the serpent symbolizes wisdom, rebirth, transformation, and protection, her bravery and resilience led her to choose these charming snake-shaped jewels.

Of course, Bulgari isn’t the only jeweler that loves serpents. Swift also wore snake rings designed by Lydia Courteille, Le Vian, and Borgioni. Later, when she transformed into a military officer, she wore Borgioni’s ebony diamond snake earrings. These dazzling, winding serpentine jewels are Swift’s loud declaration of transformation and rebirth.

Swift indeed transformed afterwards. In 2023, she released a new song “Bejeweled,” announcing a new set of values for women of different eras. While Marilyn Monroe, the “diamond spokesperson” of the 1960s, needed men to gift her diamonds, Swift of the 21st century calls for girls to shine like jewels themselves!

Bejeweled
Bejeweled

In the MV, Swift starts by playing a “Cinderella” bullied by her bejeweled stepmother and sisters. But she’s not a damsel waiting for a prince to rescue her. In a blink, she “rises up” to showcase her jewel-like brilliance, freely shining on the song and dance stage with colorful Bulgari necklaces.

Bulgari Magnifica High Jewelry Collection necklace
Bulgari Magnifica High Jewelry Collection necklace

However, Swift isn’t such a “drama queen” in real life. Even on the red carpet, she rarely has such exaggerated styles. Possibly due to her naturally slender and delicate features, she seldom chooses large pieces of jewelry. Her personal red carpet signature style should be large earrings of varying designs.

They might be extra-large, extra-long, or uniquely eye-catching designs. In any case, they make people take notice, perfectly balancing her outfits that emphasize her long legs.

In daily life, Swift is still that simple and natural country music singer from years ago. T-shirts and jeans are her daily choices, prioritizing comfort. This makes her jewelry lean towards basics, but she actually shows her aesthetics in the details, becoming a “textbook example of daily wear.”

Loves stacking rings

Interacting and echoing left and right

Swift likes various delicate rings – cute, artistic, minimalist – she can handle any style. But she almost never wears large solitaires because she knows their grandeur doesn’t match her indie style. Thin rings with meaning and personality are more suitable choices for her.

Sisters, when copying this style, remember that stacked ring designs don’t need to be too exaggerated. You’ve already chosen to win with quantity, so there’s no need to compete in size. Having both additions and subtractions is the key. Also, pay attention to style unity when stacking, don’t let one ring stand out too much. The main focus is on an “ensemble performance.”


Minimalist basics

Her unique mastery rules

Basic pieces from luxury jewelry brands are the choice of many celebrities, but Swift has her own unique approach to wearing them. She often chooses vintage styles within the basic collections, as she herself carries a retro vibe, and these designs with a sense of era align better with her persona.

For instance, she owns a Cartier Agrafe chevron twist necklace, a design from the 1980s. This basic piece can be mixed and matched with many styles, blending perfectly with both nostalgic floral dresses and cool casual looks.

There’s also Cartier’s classic Love bracelet, designed in the 1960s. Most people would wear just one, given that the design’s backstory represents one-on-one love. But not Swift – she stacks four at once, pairing them with her standout rainbow outfit, effectively conveying her attitude of breaking conventions.

Stacked Cartier Love bracelets
Stacked Cartier Love bracelets

Swift also has her favorite designer jewelry brands. For example, Cathy Waterman, who designed her Red ring, has become like family to her. She owns many pieces from this designer, but she still prefers basics, mixing them with other similar works. Layering single chain necklaces of varying lengths and textures, she can perfectly accent heavy Maillard-style autumn and winter outfits.

Cathy Waterman Chainmail necklace
Foundrae Sister Hook necklace
Foundrae Open Belcher necklace
Cathy Waterman Chainmail necklace
Foundrae Sister Hook necklace
Foundrae Open Belcher necklace

Swift also favors tennis diamond necklaces, which represent minimalist style. She loves these versatile pieces for both red carpet events and daily life. These styles are truly easy to wear, not exaggerated but dazzling. Layering this type of necklace is really uplifting – adding a pendant makes it elegant and delicate, while adding chains gives it a trendy, cool vibe. Highly recommended.

Mazin Jewels diamond tennis necklace
Mazin Jewels diamond tennis necklace
Cartier diamond tennis necklace
Cartier diamond tennis necklace

When it comes to expressing love through jewelry, no one understands it better than Swift. After all, she’s a representative of brave love, actively embracing and fully investing in every relationship.

Although her habit of writing about ex-boyfriends in her lyrics can be frustrating, for a singer-songwriter, expressing feelings through creation is not wrong. You know, she’s a master at conveying messages between the lines!

Swift attends her boyfriend's game
Wearing FoundRae and Jacquie Aiche bracelets
Swift attends her boyfriend’s game
Wearing FoundRae and Jacquie Aiche bracelets

Therefore, Swift is destined to be a small expert in emotional jewelry. In fact, looking at her daily choices, this is already very obvious.

She often wears FoundRae jewelry. The brand’s founder, Beth Hutchens, is dedicated to using jewelry to express deeper meanings. She says, “The story of jewelry – what it means to you, where you wear it, why you choose this symbolism – is much more important than the weight of gold.”

FoundRae Reflection heart charm bracelet
FoundRae Reflection heart charm bracelet

So recently, when Swift went to watch her new boyfriend Travis Kelce’s game, she wore FoundRae’s enamel heart charm bracelet. This small accessory represents seven classic types of love. Swift also stacked it with Jacquie Aiche’s Evil Eye emerald bracelet. Those who know, understand – this symbol means protection, preventing harm from malicious intentions.

Jacquie Aiche Evil Eye emerald bracelet
Jacquie Aiche Evil Eye emerald bracelet

There’s also special selection of materials. Swift strongly believes in the energy of gemstones. She has a crystal pendant necklace designed by Mckenzie Liataud, which is said to “enhance awareness and improve people’s perception,” perhaps to elevate her understanding and ability to capture love.

She has a particular fondness for opals. Westerners believe this colorful gemstone symbolizes hope, purity, and truth. In an interview, she revealed that when she was bullied at school as a child, her mother would take her to look at opal jewelry at TJ Maxx.

She said, “I found opals so beautiful, and for some reason, I always felt better after looking at them.” So, she has chosen niche opals on red carpets multiple times and often wears opal jewelry in daily life. She even received a custom-made opal ring from a friend, surrounded by her birthstone – topaz.

Swift wearing Lorraine Schwartz opal earrings
Swift wearing Lorraine Schwartz opal earrings
Swift wearing Lorraine Schwartz opal earrings
Swift wearing Lorraine Schwartz opal earrings

Therefore, when she first went to watch her current boyfriend Travis Kelce’s game, she deliberately wore a FoundRae opal pendant necklace. Not only because opals bring her good mood, but also because this necklace is named “Forever & Always a Pair.” The designer explicitly states that this pendant represents love.

Swift wearing FoundRae opal pendant necklace
Swift wearing FoundRae opal pendant necklace

Of course, Swift’s romances always have new chapters, so she owns various emotional jewelry pieces, such as heart-shaped jewelry and letter necklaces. Any love message that can convey feelings, she must have! You can’t help but admire her courage to love and hate fearlessly. We hope that after her career success, she can find a lifelong partner who truly matches her!

Swift wearing heart-shaped earrings
Swift wearing heart-shaped earrings

Swift’s songs are like narrating her life story and insights, growing from a bullied good girl to a woman who can take charge of her own life. This might be the reason why she has become the most influential female singer of today, because all girls aspire to become such resilient, talented, and powerful women.

From Bullied Sweetheart to Pop Queen: How Taylor Swift’s Jewelry Choices Shaped Her Rise to Stardom