Beyond Age: Your Essential Guide to Collecting Antique Jewelry Treasures

Chaumet white heron feather tiara in the style of Mary, Queen of Scots

As more and more people fall in love with antique jewelry, one can’t help but marvel at how “fashion is truly cyclical!” Antique jewelry carries both the stylistic imprints of its era and the aesthetic beauty accumulated over time. How does one collect antique jewelry? Let’s take a look at the “Antique Jewelry Collection Guide” that Bazhu Jie has compiled for everyone!


01

Is the allure of antique jewelry just about being old?

What is antique jewelry? According to internationally recognized definitions, jewelry from 100 years ago to the present can be called antique jewelry. Jewelry from roughly the 1930s to the 1980s is generally called vintage jewelry, while more recent pieces fall under the category of second-hand jewelry. People often use different periods to replace the term “antique jewelry,” such as Victorian-era jewelry, Art Nouveau jewelry, Edwardian-era jewelry, and so on.

Edwardian-era brooch
Edwardian-era brooch

As domestic jewelry collectors’ understanding of jewelry culture has significantly improved, for a long time, most domestic collectors focused more on the value of the gemstones themselves when purchasing jewelry, rather than the design concept and artistic connotations. However, as their aesthetic appreciation and cultural knowledge of jewelry improved, they naturally began to pay attention to the field of antique jewelry.

Art Deco style jewelry
Art Deco style jewelry

In recent years, media promotion, celebrity endorsements, and numerous jewelry exhibitions held by major brands in China have subtly influenced jewelry collectors, broadening their appreciation of jewelry. These exhibitions often feature displays of brand history and antique jewelry, and many jewelry brands even showcase antique treasures in their own stores, all of which have sparked collectors’ strong curiosity about antique jewelry.

Chaumet Paris “The Art of Plant Life” exhibition

Every piece of antique jewelry has its own story behind it – who once owned it? What life scenes did it accompany its past owners through? Antique jewelry gives people a momentary illusion of time travel. Wearing antique jewelry is also seen as a symbol of taste in many people’s minds.

Unlike modern jewelry, antique jewelry carries the accumulation of historical culture, bears the imprint of past eras, and has craftsmanship and aesthetics different from modern jewelry. When worn, it not only almost eliminates the possibility of encountering someone with the same piece but also attracts people’s attention.

Therefore, it’s no surprise that more and more people are fond of antique jewelry.


02

Three Key Strategies to Acquire Your Desired Antique Jewelry

Collecting requires caution. Finding reliable sources, having a certain knowledge base about antique jewelry, and staying informed about the antique jewelry market dynamics are all essential. None of these can be overlooked if you hope to purchase your desired antique jewelry at a reasonable price.


Choose Reliable Channels to Win at the “Starting Line”

Renowned Auction Houses Offer More Choices

Auction houses offer a wide array of antique jewelry options. However, if you’re not a professional collector, it’s advisable to choose well-established, renowned auction houses for bidding. Communicate extensively with experts to gain professional advice and do thorough research before raising your paddle.

Currently, domestic auction houses are more familiar with the needs of Chinese collectors and local collection trends, while international auction houses offer a more global perspective and their items have better global circulation. Choose based on your specific needs.

The Briolette of India" diamond necklace
Christie's "The World of Heidi Horten" special auction
The Briolette of India” diamond necklace
Christie’s “The World of Heidi Horten” special auction

Find Trustworthy Antique Dealers

For most collectors, buying directly from antique dealers is more convenient, but you need to spend time carefully screening for truly reliable and trustworthy dealers. Many antique jewelry dealers are now active on social media platforms like Xiaohongshu and TikTok, creating a mixed landscape.

It’s crucial to observe, compare, and communicate extensively, evaluating dealers’ knowledge base, authentication skills, and item sources from multiple aspects before making a purchase.

Lueur antique jewelry
Art Deco platinum diamond emerald bracelet
Lueur antique jewelry
Art Deco platinum diamond emerald bracelet

Additionally, industry events such as the Geneva Jewelry Show, Hong Kong Jewelry Show, and BAZAAR Jewelry Designer Jewelry Art Exhibition offer opportunities to meet antique jewelry dealers. Building trust with reliable dealers and regularly sharing market trends and professional knowledge can greatly benefit your collection journey.

Antique Sales Online Platforms for Occasional “Bargains”

Online antique sales platforms can serve as a supplementary method for collecting antique jewelry, sometimes offering opportunities for “bargains”. Websites like Ruby Lane and 1stdibs are good places to find quality antique jewelry.

A couple of years ago, French luxury giant LVMH Group also launched Heristoria, an archive and historical works platform, selling vintage items from the group’s Maisons. The platform features items from 21 brands spanning 100 years of history, including not only jewelry but also perfumes, fashion, watches, and more.


What Kind of Antique Jewelry is Worth Collecting?

Buying “Big Brands” Offers More Assurance

Similar to buying modern jewelry, big brand jewelry often excels in design, craftsmanship, and quality.

In the antique jewelry field, collectors’ enthusiasm for big brands is increasing. Not only are traditional brands like Cartier, Van Cleef & Arpels, and Tiffany & Co. popular, but collectors also enjoy discovering antique jewelry from niche design brands that may not be as well-known in China but were prestigious in the past, such as Lalique and David Webb.

Gold cigarette lighter with emerald and sapphire fish design, designed by Jean Schlumberger between 1938 and 1939, from Tiffany's antique collection
Gold cigarette lighter with emerald and sapphire fish design, designed by Jean Schlumberger between 1938 and 1939, from Tiffany’s antique collection
Bulgari vintage collection jewelry, from Anna Magnani's personal collection
Bulgari vintage collection jewelry, from Anna Magnani’s personal collection

Art Deco is “Antique” but More “Modern”

In jewelry history, several periods are particularly important. Currently, the Art Deco period (1920s-1930s) is very popular. Jewelry from this period features modern, concise styles with a mechanical aesthetic and numerous geometric patterns. This style aligns well with modern aesthetics and suits the dressing habits of today’s independent women, making it especially popular.

Lacloche Frères Art Deco diamond and enamel brooch, Phillips 2023 Hong Kong Fall Auction item
Lacloche Frères Art Deco diamond and enamel brooch, Phillips 2023 Hong Kong Fall Auction item

The Belle Époque Perfected “Softness”

The Edwardian era (1890-1920) is known as “La Belle Époque” in France. This period saw advancements in culture, art, nature, and technology, with significant breakthroughs in jewelry craftsmanship. For instance, improvements in platinum craftsmanship led to its use in place of silver.

Jewelry from this period features classical, extremely soft styles, often with floral wreath designs and elements like laurel leaves, ribbon bows, tassels, and lace. Most pieces use only diamond settings, with colored gemstones being rare. Well-preserved Belle Époque jewelry is now highly collectible.

Lueur antique jewelry, Edwardian-era natural wild pearl and diamond necklace
Lueur antique jewelry, Edwardian-era natural wild pearl and diamond necklace

How to Determine the Value of Antique Jewelry?

Rarity Equals Value

Everyone understands that rarity increases value, but many collectors don’t know how to judge the rarity of antique jewelry. You can consider several aspects: whether a piece represents the cultural aesthetic of a specific period, if it was a limited high-end custom piece, if it has celebrity provenance or backing from a prominent family, or if it comes with its original box. Such antique jewelry pieces are more rare and precious.

Chaumet white heron feather tiara in the style of Mary, Queen of Scots
Chaumet white heron feather tiara in the style of Mary, Queen of Scots

Condition is Crucial

The condition of antique jewelry is extremely important, even for rare pieces. When buying antique jewelry, carry a 10x magnifying glass to clearly see signs of wear and the condition of gemstones. For online purchases, always request high-resolution images from the seller.

1+1 is Greater Than 2

Sets are very important in antique jewelry collection. If a necklace has matching earrings, the price for the set is often higher than the sum of individual prices for the necklace and earrings.

Bulgari cabochon sapphire jewelry, from Anita Ekberg's personal collection
Bulgari cabochon sapphire jewelry, from Anita Ekberg’s personal collection

03

Guide to Avoiding Pitfalls in Antique Jewelry

Compared to foreign markets, China’s antique jewelry market is not as mature as one might imagine. Therefore, non-professional collectors may inevitably pay some “tuition fees” during their novice stage. However, many “pitfalls” can actually be avoided in the early stages.


Selling Replica Antique Jewelry as Genuine

Understand the unique craftsmanship and materials of antique jewelry, and recognize antique jewelry inscriptions.

What should you do if you encounter modern reproductions posing as antique jewelry? This is where your professional knowledge comes into play. Some techniques are unique to the past, such as the typical 19th-century gold and silver overlay technique, where gold was used on the back of the jewelry and silver for the diamond settings on the front.

Additionally, genuine antique jewelry often bears the manufacturer’s place of origin or era marks, which can assist in identification. You must also pay attention to materials; for instance, platinum and white gold were not used in jewelry in the 19th century. It’s crucial to consider multiple aspects to determine if anything contradicts historical facts.


Restoration, Refurbishment, and Gemstone Substitution

Understand past gemstone cutting techniques and insist on certificates.

You might wonder if antique jewelry dealers would arbitrarily restore or refurbish antique jewelry, or even secretly replace gemstones. Indeed, some unscrupulous dealers might do this. Professional antique jewelry dealers generally do not restore antique jewelry themselves. Even for cleaning, they would only lightly clean dust and oil from the jewelry’s surface and perform basic maintenance, without deep cleaning.

If you’re concerned about gemstones being replaced and reset, one method is to carefully compare with past image archives. Another is to insist on certificates, as antique jewelry with mismatched shapes and sizes, or gemstones with chips or re-cutting marks, cannot obtain original brand certificates.


“Genuine” but “Mispriced”

Compare prices from multiple sources and choose sellers offering appraisal periods.

Even after confirming that an antique is “genuine,” you still need to address whether its price is fair. The advice I can offer is to look more and buy less in the early stages, and even after deciding, compare prices before placing an order. While it might be difficult to find exact matches for antique jewelry, it’s not entirely impossible. You can also search for price ranges of similar styles from similar eras to ensure you have a good understanding.

Additionally, if you’re buying online or through live streaming, try to choose sellers that offer a certain appraisal period. This allows you to return the item if it doesn’t match the description or if there’s a significant discrepancy with your expected price. Generally, sellers who offer appraisal periods are more confident in their products and pricing.

Chaumet Queen Hortense's hydrangea brooch
Chaumet Queen Hortense’s hydrangea brooch

Have you gained some insights from this “Antique Jewelry Collection Guide”? Feel free to share your thoughts in the comments section. Lastly, don’t forget to share this with your friends!

Beyond Age: Your Essential Guide to Collecting Antique Jewelry Treasures