Antique jewelry dealers have observed that discerning Asian buyers have been demonstrating an increasing understanding and keen demand for vintage pieces in recent years.
Gemolithos, a Germany-based company, successfully closed deals with clients from mainland China, Indonesia, Japan, Singapore, and India during a jewelry exhibition in Hong Kong this June.
Ioannis Alexandris, an antique jewelry expert and founder of Gemolithos, revealed that buyers are interested in various styles of antique jewelry, from Art Deco to the more expensive Art Nouveau pieces, all of which have found enthusiastic customers.
Market demands have evolved over the years. Alexandris explained, “The market is vastly different compared to a decade ago. Back then, Chinese buyers would purchase almost anything. Now, they are more educated and increasingly selective about the products.”
He added that more knowledgeable clients better understand the quality and true value of antique jewelry, making them more likely to make purchases.
Gemolithos believes that compared to 10 years ago, customers’ knowledge has improved, leading to a better understanding of the quality and true value of antique jewelry.
Gilles Zalulyan, founder and director of Palais Royal Hong Kong Ltd, disclosed that the Asian market saw a surge in demand for antique jewelry during the pandemic, with Chinese buyers being the primary growth driver.
He stated, “There was a significant increase in market demand at that time because people had more time to research and learn about antique jewelry. Customers became increasingly interested in wearing unique pieces, leading to a preference for custom antique jewelry.”
Zalulyan also pointed out that ongoing consumer education will revolutionize the antique jewelry industry. He noted, “Chinese clients learn quickly. We’ve observed buyers turning their attention to the antique jewelry market, showing heightened interest.”
Buyers, especially Asian clients, are also viewing antique jewelry as investable pieces that can be passed down through generations. This contrasts sharply with American customers, who typically sell their jewelry after two years of ownership.
Palais Royal indicates that Asian buyers view antique jewelry as investable pieces that can be passed down and are increasingly interested in unique antique jewelry.
As Chinese buyers become more sophisticated and selective in their luxury choices, there’s still significant room for growth in the Chinese market. Zalulyan stated, “Compared to 2023, I expect demand from China to be even stronger this year. I frequently visit China, and I find that the potential there still exists, especially for high-end, expensive pieces.”
Asian Buyers’ Growing Sophistication in Antique Jewelry: A Market on the Rise
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