Melinda Zeman, the founder and designer of BOOCHIER, was born in China and raised in Ghana. She infuses her rich cultural background into contemporary elegant jewelry designs. Her works skillfully blend Eastern and Western elements, combining exquisite craftsmanship with ingenious design.
Zeman’s creative inspiration stems from her childhood experiences of searching for jewelry with her grandmother. She deeply understands the transformative power of jewelry and its unique ability to create bonds across generations.
Her pieces cleverly incorporate playful and nostalgic design language, imbuing them with a sense of fun and nostalgia. With a unique cultural perspective, she creates imaginative fashion accessories.
01
SLINKEE Collection
The SLINKEE collection draws inspiration from childhood toy shapes, using springs to represent the upward-looking attitude of infinite possibilities in childhood. Crafted with high-quality precious metals and natural gemstones, the lightweight pieces weave together different styles to create boundless imagination.
It reminds us to maintain the hope and dreams we had for the future as children, reviving the fearless spirit of youth.
02
TIES Collection
The TIES collection is BOOCHIER’s first classic series, aimed at celebrating life’s journeys, diverse experiences, and memories while blessing the next chapter of life. TIES represents the complex yet tightly connected “bonds” between people. Through interwoven designs, it brings together various attachments in life, such as family ties and friendships.
03
FRUIT HOOPS Collection
The FRUIT HOOPS collection interprets BOOCHIER’s classic TIES series in a fun and nostalgic way. Fruit elements inject a lighthearted and playful color into the design. The vibrant enamel color combinations add visual depth, representing the ever-changing textures and inner beauty of life.
04
NOSTALGIA Collection
THE NOSTALGIA collection is a jewelry series themed around nostalgia. Through pixel graphics, it revisits and recreates aesthetic elements from the arcade game era of the 90s. Using round and square-cut diamonds, it embellishes streamlined designs with fond memories of the past, interpreting a refined yet playful design style.
05
LUCKY CREATURES Collection
THE LUCKY CREATURES collection is a jewelry series designed around lucky totems. Cats representing joy and luck, along with fish bones symbolizing abundance and detail, jointly interpret the meaning of good fortune. Through metalwork, the images of cats and fish bones are three-dimensionally reproduced on the accessories.
A Multicultural Gem: BOOCHIER’s Whimsical Jewelry Fuses East and West
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