As the countdown to the Paris Olympics begins, the city, being the global center of fashion and trends, naturally infuses the concept of “style” into its approach to hosting the Games.
LOUIS VUITTON’s iconic monogrammed trunks will carry the Olympic torch, while royal jeweler Chaumet designs the medals. French brand le coq sportif is tasked with creating the athletes’ competition attire.
In recent years, major brands in the jewelry design sector have also been pivoting towards trendy sports-inspired styles. As the Olympic flame is passed, Paris, a city both ancient and modern, is showcasing its unique blend of Olympic spirit and French elegant athleticism to the world.
Paris Olympics Overview
As a fashion capital and one of the four major fashion week hosts, Paris is hosting the Olympics again after a 100-year hiatus. While it may not be the most expensive Games, it will undoubtedly be the most luxurious.
The overall theme is “retro sports” with a fashionable twist, using the blue, white, and red of the French flag as primary colors. This approach highlights French elegance and the allure of competitive sports, creating a collection that embodies diversity and inclusivity while paying homage to the 1924 French team uniforms.
For the 2024 Paris Olympics, the main competition track at the Stade de France adopts a unique lavender purple. Beyond symbolizing France’s romantic nature, it carries an unexpectedly warm connotation.
The Paris Olympic and Paralympic Organizing Committees chose this original color, never before used, to echo the purple in the 2024 Paris Olympics visual identity system. It creates an elegant, light, and warm feeling while symbolizing France’s diverse and rich character.
Stylish Olympic Poster
Beauty Full of Power
Brand’s Sporty Fashion
Louis Vuitton
Louis Vuitton ingeniously incorporates vibrant enamel, iconic chains, and logo elements into their jewelry designs, showcasing a unique athletic aesthetic. By utilizing bold colors such as orange, magenta, and purple, symbolizing audacity and passion, these hues are combined with the brand’s classic monogram pattern to create a strong visual impact.
Additionally, the use of silver metal finishes paired with dynamic geometric shapes further accentuates the energetic, sports-inspired style of the jewelry.
Brand’s Sporty Fashion
Miu Miu
As a brand that has consistently topped the Lyst Index as one of the most popular brands in recent years, Miu Miu’s popularity and appeal remain strong.
For their Spring/Summer 2024 collection, Miu Miu cleverly incorporates red and blue stripes with sporty braided cords in their jewelry designs. This not only pays homage to the French flag but also echoes the colors of the Olympic rings. The bold use of enamel techniques adds a vibrant color effect to the sporty style.
Key Element
Midsummer Dopamine
By integrating Kitsch cultural elements, sporty braided cords, various ball-sport design elements, and color combinations full of summer vitality, Miu Miu conveys a perfect blend of fashion and sports design concepts.
Using a relaxed and casual visual language, they create a series of colorful midsummer art jewelry pieces, aiming to provide consumers with a delightful visual feast.
Key Element
Trendy Tennis
Tennis rackets and tennis balls are used as primary design elements, combined with colorful crystals and pearls for embellishment. This vividly incorporates elements of tennis into the jewelry, interpreting sports fashion with a light-hearted and cheerful visual effect.
The hollow tennis racket designs create a strong visual rhythm, showcasing the brand’s design charm in seamlessly transitioning between sports and luxury.
Olympian Chic: How Paris 2024 is Redefining Sports Luxury in Jewelry Design
Tweet
